What Now?

So, having lost money, what are my next steps? Well, first I have to explain to my wife where the $25 went. Piece of cake, right? "Don't worry, honey, I just gave some off the wall website some free publicity at our expense." Next, I try again. I lower my cost per click bids, and even deactivate a couple of the campaigns. I let the active ones run all night, then check the progress in the morning. To my amazement, I made one sell!! My commission totaled $20.03. Since I spent $15 on clicks last night, I am now behind about $20.00.